Pawel Surowiec (member of PolCoRe) has recently published a book Nation Branding, Public Relations and Soft Power: Corporatising Poland in Routledge (link). It provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices.